*This is the third in a series of blog posts about Mint Roofing’s Core Values.
What sets a great commercial roofer apart from the rest? At Mint Roofing, we believe it’s passion—an energy that powers every project and delivers exceptional roof performance. You see passion in every call, site visit, and recommendation when you work with Mint Roofing. We make it the driving force behind all we do and place it at the center of our Core Values.
What Passion Means at Mint Roofing
For Mint Roofing, passion isn’t hype; it’s caring deeply about our work and those we serve. After more than 75 years focused on commercial roofs, you either burn out or you lean in and truly love what you do. Passion shows in how our team studies roofing systems, tracks building histories, and seeks ways to extend each roof’s life instead of rushing to replacement.
Our pride fuels this enthusiasm. We infuse renewed passion and pride into every roofing project, from the office to the warehouse to the crew. When we love our craft and see the impact of a well-managed roof on a school, business, or nonprofit, we are naturally inclined to provide extra attention and care.
Passion for the Craft of Roofing
Commercial roofing is not glamorous, but in the right hands, it becomes a craft. Mint’s story includes decades of refining processes, choosing better materials, and learning from each roof inspected and repaired. Passion drives that constant improvement—our team is not content with “good enough” when there is a better, smarter way to protect a building.
You see our craft in our approach to maintenance and management. Instead of treating each call as a one-off, we track roofs, document conditions, and use that data to help clients plan and avoid surprises. Passion makes this extra effort standard.
Passion for Clients and Their Buildings
Passion at Mint Roofing is about people and organizations, not just roofs. Our clients benefit from prompt communication, reliable service, and solutions tailored to their specific needs. Over the years, Mint has partnered with banks, schools, nonprofits, manufacturers, and property managers throughout the Twin Cities—many for decades. Long-term relationships form when a contractor is as invested in your building as you are.
That investment shows up in honest advice and clear communication. In our Integrity blog, we shared how our team walked away from a tempting overlay project because it was neither the right nor a safe solution for the building. Passion here means caring enough to tell a client what they need to hear, not just what is easy to say, and standing behind those recommendations even when they are harder in the short term.
Passion Inside the Team
Our Culture page spotlights people as the heartbeat of the company. Passion helps attract and retain top talent—we hire those eager to learn, ready to work, and proud of the roofs they leave. Mint’s leaders weave values like passion, integrity, flexibility, and fun into daily operations, rewards, and recognition so these values are more than words hanging on the wall.
Every day, passion looks like a project manager double-checking details, a tech explaining a leak, or a foreman mentoring a new roofer. When people care, they go the extra mile for clients.
Passion Beyond the Rooftop
Mint’s passion extends beyond the marketplace and into our community. The Culture page highlights involvement with local nonprofits and organizations—from Goodwill-Easter Seals Minnesota to Folds of Honor and local Rotary efforts. Giving back is another way Mint channels energy into something bigger than projects.
Active participation in NRCA and MRCA expresses that passion. Connecting with the roofing community keeps Mint current on best practices, safety standards, and new technologies, benefiting clients who trust the team with their buildings.
Why Passion Matters
For building owners and facility managers, passion brings real benefits: a partner who spots issues early, recommends practical solutions, stands behind their work, responds quickly to storms, and genuinely wants your building to perform well for the long haul.
With Mint Roofing, you don’t just hire someone to “get you dry”—you partner with a team proud to keep you dry, season after season. That pride and drive to do it right is passion in commercial roofing.
If you want to see how passion fits alongside Safety, Integrity, Collaboration, Flexibility, and Fun, visit our Company Culture page and explore all of our Core Values.
FAQs
Q: What does “passion” look like in Mint Roofing’s day-to-day work?
A: For us, passion shows up in the details: how we answer the phone, how we walk your roof, and how we talk through options with you. We do not rush through inspections or treat service calls as “one and done”—we take time to understand your building so we can recommend what truly serves you best.
Q: How does passion translate into better roof performance for my building?
A: Because we care about the long game, we focus on extending roof life, not just selling replacements. That means tracking your roof’s history, documenting conditions, and building a plan that reduces surprises and helps you budget wisely over time.
Q: Isn’t passion just another word for customer service?
A: Customer service matters, but for us, passion goes deeper. It’s the pride our crews feel when they leave a roof better than they found it, and the willingness to say “no” when a quick fix isn’t right or safe for your building—even if it would be easier in the moment.
Q: How does Mint’s passion influence the way you work with different types of clients?
A: Whether we are on a school, bank, nonprofit, or industrial facility, we approach each roof as if it were our own. We learn how your building operates, listen to your constraints, and tailor solutions that fit your schedule, budget, and long-term goals, rather than pushing a one-size-fits-all answer.
Q: How can I see more about Mint Roofing’s passion and Core Values in action?
A: You can explore our full set of Core Values—Passion, Safety, Integrity, Collaboration, Flexibility, and Fun—along with stories about our team and community involvement on our Company Culture page: https://mintroofing.com/culture/.
